Keyhaven Capital supports The Rohatyn Group’s acquisition of MyFamily

Founded in 2011 in Italy, MyFamily is the largest producer of pet ID tags outside of the US. Present in more than 70 countries, the company also manufactures tag engraving machines which are located in more than 9,000 retailers globally. In addition, the company’s strong performance to date and resilient trading has led to the recent expansion of its product offering, including a highly differentiated tech-enabled collar range to track pet fitness.

The global pet accessories market is set to grow at seven per cent per annum, driven by the rising importance of pet wellbeing among animal owners and the desire for premium products. The market opportunity is especially attractive, with few competitors in the sector and high barriers to entry in terms of design and innovation, engineering, production, and quality control.

Commenting on the announcement, Sasha van de Water, Managing Partner at Keyhaven said:

“We are excited to back The Rohatyn Group, to invest in another industry leader within the pet segment. With increasing recognition of the importance of pet welfare, we are seeing a clear trend towards premiumisation of the sector, within which MyFamily is opportunely positioned.”

Colin Clark, Head of EMEA at The Rohatyn Group said:

“We are delighted to have the support of Keyhaven Capital on this transaction, as we work with MyFamily to help accelerate growth in this rapidly expanding global business.”


About Keyhaven Capital

Keyhaven is a specialist secondaries private equity firm dedicated to the European lower mid-market. With a diverse team, a network embedded in local markets and a flexible approach to deal making, Keyhaven works with niche industry leaders to accelerate growth, building robust, sustainable businesses that deliver for their investors, employees and local communities.

Since its foundation in 2003, Keyhaven has invested or advised on in excess of €2 billion and made more than 60 secondaries investments in Europe. For more information, please visit www.keyhavencapital.com.

About The Rohatyn Group

Founded in 2002, The Rohatyn Group is an emerging markets focused asset management firm headquartered in New York, with a presence around the globe including Boston, Buenos Aires, Montevideo, Lima, São Paulo, San Jose, London, Cairo, Mumbai, New Delhi, Singapore, Hanoi, Kuala Lumpur and Rotorua. For more information, please visit www.rohatyngroup.com.

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